SEO for e-commerce is the process of making an online store visible on search engine results pages. Ecommerce search engine optimization is a strategy that focuses on product pages as high as possible to get more traffic and sales. Ecommerce SEO is key to the success of an online store. 

Ecommerce SEO Service is important because it helps increase organic search traffic for online stores. Search results are one of the main factors that attract people to a website who want to buy a product. The importance of SEO in e-commerce is to optimize the website to get a high ranking in Google. 

Benefits of Ecommerce SEO Service

There are various benefits of Ecommerce SEO services which are listed below 

1.Hepls to Increase Brand Awarness 

When an ecommerce store appears in top of search result page, it helps to increase brand awareness of that particular brand. More people tend to buy from stores which rank in top 5 on search engine result page. High ranking of the ecommerce website ensures it gets maximise clicks, which further up its ranking in Google. 

2. Generates Targetted SEO Traffic 

Getting free organic traffic from search engines is great, but it’s targeted SEO traffic that can make the biggest difference to your online business. 
 
When you optimize your page for specific keywords, you are more likely to get targeted traffic from people who want to buy exactly what you have to offer. These users have clear intentions when they type a search query into Google, Yahoo, or Bing. 
By focusing on SEO e-commerce strategies, you can identify and optimize the keywords that generate the most revenue for your business.  

3. Pushing Customers Down the Marketing Funnel 

Ecommerce SEO isn’t just about the quality of your product page, it’s considered the bottom line of the buying decision point A good e-commerce SEO strategy will include content that appeals to visitors at other stages of the shopping journey, such as awareness, interest, and desire. 

If you create, optimize and organize content at different stages of the buyer’s journey, from awareness to action you can increase the chances that someone will choose your brand when they making purchasing decisions. 

The choice of keywords that people use changes as they go further down the funnel, and if your website shows up for all those questions, you can increase your chances of getting conversions. 

4.Improves User Experience 

Good E-commerce SEO improves user experience. But it’s no secret that Google rewards websites that provide good user experience and high rankings. If your site is full of good content that focuses on the right keywords and is used in the right way on the page in order to meet the needs of the user and Google’s algorithm, your ranking can increase.

But if visitors who land on your online store don’t get the kind of content they expect right away and click back to the search results page, Google will recognize this as a bad experience and lower your ranking. 

5.Improves Conversion Rates 

Getting targeted SEO traffic, optimized content for all market niches, and a good user experience for visitors can lead to higher conversion rates. 

An eCommerce site that is high in search engines and SEO that meets the needs of the visitor will always have a higher conversion rate than a low-quality site that is not customer-focused. 

6.Lowers Paid Cost 

An online store that gets more organic search traffic doesn’t have to rely on paid search advertising which helps to reduce marketing costs for businesses. 

Additionally, if you use Google Ads to drive paid traffic to your site, a well-optimized page can improve your ranking for landing pages. With a higher quality rating, the cost per ad you pay is reduced. 

7.Helps to Deliver Better ROI 

Unlike paid advertising, where profits stop once the campaign ends, eCommerce SEO doesn’t stop working for you overnight as it is organic. 

The main benefit of e-commerce search engine optimization is that the efforts you put in today can last for months or even years in the future. This means that e-commerce SEO offers the longest return on investment (ROI) than any other marketing channel. 

E-commerce SEO service consists of on page & off page optimization for your e-commerce online store platform, effective content marketing strategies, influencer advertising, and custom link building campaigns. There are various agencies which undertakes ecommerce SEO services. 

Let’s have a look at some of the E-Commerce SEO Services 

1. SEO Audit

First of all, SEO Audit of the website is carried out to check the what is hampering the website’s  

ranking in Google 

2. Perform Keyword Research 

Keywords are the terms which a user’s types when they search for a product. Keyword research is conducted to find out relevant keywords as per each product page. Use of appropriate keywords help the products to appear in front of users. It is very crucial to choose the right keywords as Google use keywords to determines page relevancy in search results. 

3. ON Page & OFF Page

On Page & Off page SEO activities are conducted to help E-commerce website’s ranking. 

4. Relevant Content 

Using relevant keywords, content marketing strategy is taken into consideration. Relevant content helps to bring in more traffic to the website. 

5. Well Orgamized Site Architecture 

As an e-commerce site, you have hundreds of pages on your site. From category to product pages, there are lot of pages to organize. Therefore it is necessary to have proper navigation for the ease of customers. The website must be properly organized. It should be scalable as it requires to add new product pages when required. 

In nutshell Ecommerce services are very beneficial for a eCommerce website, which ensures more conversions and helps to generate more revenue. If you are looking for best Ecommerce SEO service, contact Impulse Digital, one of the leading Digital marketing agencies in Navi Mumbai.